Anthropologie to release 11 collaborations with Made In Kind.
Photo: Courtesy of Anthropologie
Everyone is collaborating with everyone these days, and you know what? That’s totally cool with us. Typically when a major retailer partners with a well-known designer to launch a capsule collection the results are affordable clothes that you actually want to wear or more scaled-down versions of a designers main (more expensive) line. Sadly, sometimes these types of collections sell out way too fast (we’re looking at you Marni at H&M). But we’re confident Anthropologie is gonna solve all of our collabo problemos with their new Made in Kind site. That’s right, this collaboration is all about various designers partnering with that retail behemoth of party dress and home decor bacchanalia we all know and love for a project that will live on its very own website. Oh, and we’re talking new designer lines by the likes of Karen Walker and Samantha Pleet, too. *SWOON*
Made in Kind will, apparently, function as a sort of shopping and gallery experience housing multiple exhibitions per month that are dedicated to a single designer or concept. The collaboration pieces will include editorial content to go along with them and will be available to buy online as well as certain select items being made available in Anthropologie stores and catalogs. We’re kind of screaming-fainting-couch fans of Aussie designer Karen Walker (and her adventurous prints) and can’t wait to get our hands on her Hi There! by Karen Walker collab that includes a bright red dress with the sweetest cap sleeves and floral pattern. (We’re gonna style it out all ’90s thrashin’ style, too, with a cross body bag and bright Vans slip-ons. #rad) We’re also mega jazz handsy for the Treasure by Samantha Pleet line and Zoologist by Charlotte Linton which seems to involve graphic prints on sleek silk tank dresses. Ranging in price from $120 – $300, and featuring designers who are completely new to the American retail landscape, we have a feeling this kind of website-slash-gallery-slash-store is going to be our kind of thang. Be sure to mark your calendars because it debuts on April 5, aka TOMORROW.