First Look At Katy Perry’s Adidas Campaign

Katy Perry for Adidas.
Photo: Courtesy of Adidas

Remember when we FIRST spotted Katy Perry with a freshly dyed and newly SHORT head of blue hair? Sure, we had seen her with cerulean locks before, but this time, sans blunt bang and chopped just below her chin in a chic bob, was different. It was just after news of her divorce broke, but Katy had her chin up and her star-spangled Jeremy Scott x Adidas gear on. The pieces are all coming together now, as Adidas just rolled out its ClimaCool Seduction campaign and accompanying 60-second TV spot!

The ads promote the athletic house’s new running shoe model, which touts the sneakers’ ability to keep your feetsies cool and sweat-free. BUT MORE IMPORTANT (to us), the TV spot features Katy looking suuuuper sporty chic in BRIGHT purple and sherbet running separates along the palm tree-lined sidewalks of L.A. Also, the commercial is soundtracked with a delicious remix of Katy’s latest single “Part of Me”. DOUBLE also, Jeremy Scott himself makes an appearance, crossing paths with KP on a bicycle! *squeeeeee*


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