Grimes, Iggy Azalea, And SSION Sport Swatches For 'V'


Grimes for "V" magazine.
Photo: Courtesy of "V" magazine

So Swatch is pitting magazines against one another with their latest campaign for their New Gent Lacquered watches. Instead of shooting a set of ads themselves, they're running a contest in which they've rounded up some of the coolest glossies on the globe to help them track down "the world's most stylish and inspirational street," and YOU can help them pick the winner. Major incentive?: The mag that wins will throw a MAY-JOR street party come June. In the running for the crown is V magazine, repping the artist-teeming East Village in New York City, and for its competitive advertorial, V has elicited the help of three of our favorite emerging musicians: Grimes, Iggy Azalea, and SSION.

Iggy Azalea

Iggy Azalea for "V" magazine.
Photo: Courtesy of "V" magazine

Photographed by Tyrone LeBon and styled by Anna Trevelyan, the shoot embodies all things weird and wonderful about the home of Trash and Vaudeville and former stomping ground of The Ramones, Blondie, and Sonic Youth. Boundless color palettes, mixed inspirations, graffiti meets Frida Kahlo, technicolor hair, the clashing of childish and more "adult" influences, and so much creative ENERGY. Check out more streets HERE!


Ssion for "V" magazine.
Photo: Courtesy of "V" magazine

Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.

VMAs 2018