H&M Launches Eco-Friendly Red Carpet Collection Just In Time For Prom!

Looks from the H&M Conscious exclusive glamour collection.
Photo: Courtesy of H&M

If you’re just beginning the highly anticipated prom dress hunt, we’ve got a place for you to start—H&M! The retailer will launch a collection of red carpet-ready dresses just in time for the big day, and the best part is that they’re also eco-friendly. All the frocks are made from sustainable materials like organic cotton, hemp, and recycled polyester, so you not only will look super cute, but you’re also secretly helping the environment. Score! If you’re opting for a floor-length gown, H&M has tons of gorge dresses to choose from—our favorite being the plum and lavender recycled polyester crepe dress with floral embroidery and a removable skirt ($199). Yep, you read that right—if you get too sweaty on the dance floor, you can detach the long dress for an all-night boogie fest. Two-for-one deal? Yes, please. If you want to make quite the entrance, opt for the organic cotton and silk gown with an organza crease meringue skirt ($299). Throw a bold necklace on that bad boy and you’re good to go. For a bit more color, go for the plunging lemon recycled polyester gown with a beaded top ($79.95).

Looks from the H&M Conscious exclusive glamour collection.
Photo: Courtesy of H&M

If a shorter frock is more up your alley, H&M has an amazing asymmetrical bustier wrap dress in burnt tangerine ($69.95). The soft gathering of recycled polyester and the touch of peplum add a such a cool old Hollywood glam feel to this little number. For a super springy frock, go for the open back organic apple green cotton minidress with a pleated skirt ($69.95). The tone-on-tone appliqué on the bodice transforms this dress from just cute to straight-up fashionable, and we LOVE that. The collection will be available starting April 12 in around 100 H&M stores worldwide, so be sure to start saving up until then!

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