Toms Shoes Expands To Eyewear, Helps Those In Need Of Sight

Sunglasses from the new Toms Eyewear collection.
Photo: Courtesy of Toms Eyewear.

Chances are you’re already familiar with Toms shoes. Not only do these comfortable, easygoing slip-ons and lace-ups come in a variety of styles for men and women, each pair purchased gives a pair of new shoes to a child in need. Founded by traveler Blake Mycoskie in 2006, the company utilizes a revolutionary One for One way of doing business. For every product sold, they match that product for someone in need (one person buys, one person is helped). Whether you buy Toms shoes for fashion or to do a good deed by giving a pair to a child in Argentina, either way, this transaction is a very good thing. What’s even better is that Toms is now expanding into eyewear. And not only are the styles well-designed and completely covetable, if you purchase a pair it will help give someone in need the gift of SIGHT.

A chart explaining Toms Eyewear’s One for One campaign.
Photo: Courtesy of Toms Eyewear UK

According to Toms, blindness and visual impairment is the seventh largest disability in the world, and in many cases this is preventable or treatable. Did you also know that two-thirds of people who are blind are women? Toms endeavors to help those with sight-threatening conditions in developing countries receive medical treatment, prescription glasses, or actual sight-saving surgery. And all of this can happen by purchasing a pair of sunglasses. Ranging in price from $119 to $139, each “Classic” collection for men and women offers a range of styles from the more retro Classic 101 and oversize Classic 201 styles to the delicate wire-framed Classic 302s. We LOVE the wide variety of lens colors and temple arms with light blue or yellow tips. Not only will they help you up your accessory game, they’ll help someone else in a much more profound way. Obviously, THE GIFT OF SIGHT is more important that whether those Matte Tortoises will work with your face shape, but 100 percent UVB protection and a beautiful, hand-painted Italian design don’t hurt either.

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