Fashion designer, Lady Gaga spanker, Amy Winehouse tributer, and all around joyfully sailor-striped Frenchman, Jean Paul Gaultier, has been named the new creative director of Diet Coke. And not only will he be designing cans, he will help in the advertising and online content push for the bubbly beverage throughout the year. To celebrate the collab, Diet Coke released a series of videos featuring a fashion-challenged puppet named Irene. We’re talking video magic of the BANANAS-flavored Diet Coke variety—metaphorically speaking, of course.
The video begins with a big-eyed girl puppet named Irene who has some style issues. Apparently, Irene is a famous pop star who has lost her fash mojo. Cue Gaultier (and the sailor stripes) and his CREATIVE DIRECTORIAL powers! JPG scratches the tiny record she’s dancing to with his ginormous finger and says that what she is doing is “all wrong” and “not cool” in that kind of en français way that makes it sound even more uncool than it is, especially where her pink tank top is concerned. Thus, he changes the music, takes a swig of his Diet Coke, and VOILÀ everything becomes “fab!”
JPG zips Irene into some rockin’ leather. It’s the most amazing mini leatha dress you’ve ever seen… with gigantasaurus zippers, obvs. This is more of the Parisian “cool” in which he spoke.
Can’t forget zee shoes! Make that sneaker heels and fishnets. Geez, this puppet is getting gifted some mayjah Gaultier swag. Look at the see-through panel at the hem of that leather coat too! Le sigh.
Irene is transformed! All it took was some Jean Paul Gaultier stylin’, a high ponytail, some dark shades, and a head stocking to tip out that leather fantasia into true pop star territory. Um, do you see that dangling ear cuff on Puppet Irene? Yeah. WANT.
The video ends with JPG taking pics of Irene as she answers questions and then says everything will be continued. We have no idea where this is going, but we’re thirsty and really want a striped camera. Fin!