Adam Levine Is Launching A Fragrance

Adam Levine on Feb. 26.
Photo: Getty Images

If watching Adam Levine on The Voice and listening to his Maroon 5 records on repeat STILL isn’t enough to satiate your Adam appetite, you will be pleased to know you can officially smell like him too. That’s right, that dude from Maroon 5 is launching a fragrance. The scent will come in both men’s and women’s varieties so both you and your S.O. can smell like similar yet slightly-offish versions of each other. FUN. He’s teaming up with ID Perfumes to develop his signature scent, which “will reflect Levine’s personality and style,” according to a press release. Welp, that still doesn’t give us ANY idea of what it will smell like, but we do know that it will be called 222 by Adam Levine. We don’t know the significance behind the number, but it’s the same name as his fashion line and the number does have its own Wikipedia page (we’re not kidding). It also so seems to go along nicely with his needing-to-have-numerals-in-every-project-he’s-a-part-of schtick, so we’re on board with that.

The fragrance is scheduled to launch May 2013 (yes, a whole year away) and the eau de parfum will be sold in three different sizes with price points landing between $36 and $65. Now, we can speculate all day about what his “signature scent” could smell like, but we’re guessing it’ll have a whiff of sweet magicalness from his always-in-tow Victoria’s Secret model girlfriend Anne Vyalitsyna and probably something musky because…well…it just seems fitting. Perhaps Adam is getting into the fragrance biz to help out fellow dudes who are need of a style makeover. I mean, how could we forget that When I Was 17 episode where he talked about how “gross” he was? Kiiiiind of amazing. Let’s hope this helps!

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