Tavi Gevinson and Cyndi Lauper for UNIQLO.
Photo: Courtesy of UNIQLO
This colorful Uniqlo campaign could not be coming at a better time. With the climbing temperatures and sunny skies, we are definitely coming down with a case of SPRING FEVER! While I suppose this candy-hued campaign starring Rookie editor Tavi Gevinson and Cyndi Lauper isn’t curing it per se (OK, it’s totally amplifying it), we couldn’t be more welcome to see bold flashes of color and slip into a pair of these saturated skinnies. The two bold ladies, along with a grip of models, show their *achem* True Colors for the Japanese clothing brand’s colored jeans AND the recently released Orla Kiely collab!
Had Tavi’s background been a yellow seamless, we would’ve had a gang of “Heart of Gold” puns, too, in light of her recent performance of the Neil Young track during New York Fashion Week. But alas, it is not, which is a good thing because this rosy backdrop is way more complementary to her quirky gingham + cornflower blue + saddle-shoes look. And so, we offer you the OG music video for Cyndi Lauper’s “True Colors” in all its lopsided referential glory.
+ WATCH CYNDI LAUPER’S “TRUE COLORS” MUSIC VIDEO