Beyonce And Jay-Z Move To Trademark ‘Blue Ivy’

Jay-Z and Beyoncé at the 2011 U.S. Open.
Photo: Getty Images

Don’t act all surprised. Unless you’re baffled that Beyoncé and Jay-Z didn’t trademark Blue Ivy Carter’s name AS SOON as they decided on it. As in, before the girl was even born. The Washington Post reported that the power couple has recently “filed an application with the U.S. Patent and Trademark Office to protect the baby’s name—and reserve it for a future line of baby carriages, baby cosmetics, diaper bags, and other undoubtedly fabulous accoutrements for the fashion-forward infant.” Say WHAT?! We’re sure Suri will have something to say about THIS.

Initial shock aside, it really does make sense. Both Mommy and Daddy design for and run their own fashion empires, House of Dereon and Rocawear respectively, so it seems only fitting that Baby Blue round out the hat trick. And if Bey and Hov don’t lock the name of the baby girl heard ’round the world as soon as humanly possible, someone is bound to beat them to it and bankroll Jigga’s child with the child of Destiny’s Child. And according to WP, some burgeoning kids’ fashion designers have already started vying for a piece of the Blue Ivy pie, but we’re pulling for Blue’s mom and dad. And we’re crossing our fingers so tightly to the point of cutting off circulation, HOPING that somewhere, some way, this line will feature the phrase, “Put a bib on it.” (!!!!!)

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