‘Pretty Little Liars’ Ashley Benson And Lucy Hale Are The New Faces Of Bongo

Ashley Benson and Lucy Hale for Bongo.
Photo: Courtesy of Bongo

We may be smack-dab in the middle of presidential primaries, but the term “campaign news” has a double meaning around this neck of the woods. We’re talking, of course, about fashion ads and the changing of hands (or faces, rather) that goes along with them. The latest marketing move is brought to us by Bongo, who has switched in the lovely Ashley Benson and Lucy Hale as the brand’s front ladies. The Pretty Little Liars stars replace former face and MTV homegirl Audrina Patridge, and while our allegiance to Audrina is pretty much written in blood, we can’t deny that Ash and Luc are totally smokin’ in these new ads.

Lucy Hale for Bongo.
Photo: Courtesy of Bongo

The two young actresses also recorded a behind-the-scenes video of their photo shoot, in which they drop some keen marketing logic along with pointing out favorite pieces in the spring 2012 collection of Bongo gear. Ashley and Lucy each call out personal faves, from spiky bracelets to strategically ripped tees to the perfect pair of shorts, all while defending the power of a brand rep duo. Lucy explains that with two they can pull of a yin and yang/sexy vs. sweet vibe, which really showcases the versatility of the clothes. Check out the Bongo Facebook page for more updates, including this album of behind-the-scenes photos from Ashley and Lucy’s shoot!

Ashley Benson for Bongo.
Photo: Courtesy of Bongo

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