Demi Lovato fronts Aéropostale’s Teens For Jeans campaign.
Photo: Getty Images
Demi Lovato is joining forces with teen retailer Aéropostale and the action-oriented Do Something organization to spearhead the fifth annual Teens For Jeans campaign! Pairing up with the charitable campaign, Demi filmed a Teens For Jeans PSA urging students to start denim drives at their schools to provide the number one requested item of homeless teens in shelters. What’s more, the school that collects the most jeans between Jan. 16 and Feb. 12 will win $5,000, new Aéropostale jeans for every student, and a party for their entire school—a pretty sweet reward for doing a lot of good for your peers.
Clotheshorses (myself included) might experience a blood pressure spike at the thought of parting with too many pairs of pantalones, but real talk, if you’re anything like me, you’re probably hoarding waaaaay more clothes than you need/wear. Nothing makes your inhuman volume of togs feel THAT much more colossal than New York City real estate’s definition of a “closet.” Also, carrying all your clothes in trash bags up three flights of stairs. If I’ve learned anything from the periodic New York apartment shuffle, it’s that the best way to make the move easier is by whittling down your denim—easily your heaviest articles of clothing, followed closely by anything WOOL. Let’s face it, you have about three or four pairs of jeans in regular rotation, and the rest just collect dust. So why keep dragging these things around when you can help someone else who might actually need them?
For more information about how to sign up, visit TeensForJeans.com.