Kanye West Takes To Twitter To Talk Fashion, Fake Twitter Accounts, And His New Company!

Kanye West presents his womenswear collection at Paris Fashion Week on Oct. 1, 2011.
Photo: Getty Images

WHOA. Kanye West took to his Twitter account at approximately 11 p.m. ET Wednesday to open up about the state of his fashion collection, his personal fashion history, and the name of his NEW COMPANY. You guys, it was mayyyjah. Earlier this week, a @dwbykanye Twitter account popped up out of nowhere and the fash masses were thrilled that there might FINALLY be some news regarding KW’s forthcoming line. As you know, Yeezy debuted his spring 2012 collection during Paris Fashion Week under what became the assumed name “Dw by Kanye West” as these were his mother’s initials (Donda West) and were the letters printed above his name on the show invitations. Kanye tweeted that this was a fake account early Wednesday morning then went on to say that DW was not the name of the collection at all but simply a mom-inspired design element for the invitations, and that it was, simply, KANYE WEST. But this was only the beginning, folks!

He then started a total Twitter spill fest live from London late last night (that as of press time right now—1:06 a.m.—is still ongoing) to say that he currently has no representation, has no financial backer for his fashion line (he did it all out of pocket), and that he is starting a creative conglomerate called DONDA named after his mother. But wait!!! This is only the HALF of it. Azzedine Alaïa, Cosby sweaters, BAPE, fur coats, and Nike Air Yeezys make appearances in his Twitter diatribe, and there was SOOOOO much more he had to say…

What started off as clarification of his fashion line turned into a full-on gab sesh seemingly fueled by the Leonardo da Vinci quote, “Simplicity is the ultimate sophistication.” But this wasn’t a simple, one-sided conversation. Kanye shed light on how he felt conflicted about his Grammy nominations, mentioned that he loved being back at his fashion office creating things, that he paid for his collection out of touring money, and that this was his passion. He then said the following:

Photo: Kanye West’s Twitter feed

He then stated that he begged BAPE to do his line to no avail, that he wasn’t able to do an internship with Versace but worked “undercover” for Fendi, giving them ideas for the men’s collection, and that he snuck into the Giuseppe Zanotti factory to learn how to design women’s shoes. (Z.O.M.G.) He talked about moving to Paris to start a design studio but found the language barrier and taxes to be a problem. Still, he met “the master Azzedine Alaïa” there (the two must’ve hit it off since he attended Kanye’s Spring 2012 show), and this particular Alaïa tweet sparked images of his mother, Donda, of which he said…

Photo: Kanye West’s Twitter feed

OK, a jeans and embellished Cosby sweater combo with a fur thrown over it sounds AMAZING. We wish we could see photos of Donda wearing this! ’Ye delved into his childhood and how he sometimes got kicked out of class for drawing Nikes and later debated whether he currently considers himself a trendsetter or a fashion victim. Then, out of NOWHERE, he said, “I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!…. The name of the company is DONDA.” What is DONDA you ask? “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce [their] dreams and ideas,” Kanye said/tweeted. Plus, it hopes to involve other celebrities like Spike Jonze, with whom Kanye aspires to create a summer school curriculum. Here’s a visual example of something he said he’s working on.

Photo: Kanye West’s Twitter feed

“I’m currently working on a new 7 screen experience. This is one of our projects to be released this year called 2016 OLYMPICS.” WHAT? Amazing. He also went on to mention that he’d “like to design the MTV Awards.” What does it all mean? How will it influence fall 2012? Who will end up working for Kanye? WILL WE EVER GET TO MEET ALAIA?? Regardless of the MANY, MANY questions, one thing’s for certain, Kanye West’s inbox is going to run thick with résumés, especially since after his call to arms (“We need as many amazing, powerful, smart talented wealthy people to be involved… Come get on board… don’t just sit there”), he tweeted the email address—contactdonda@gmail.com.

[This post was updated at 9:42 a.m. ET]

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