Taylor Swift’s CoverGirl Ad Discontinued In The U.S.

Taylor Swift in a CoverGirl NatureLuxe Mousse Mascara ad.
Photo: Courtesy of CoverGirl

The crackdown on Photoshop has begun! The latest CoverGirl ad featuring Taylor Swift modeling NatureLuxe Mousse mascara will never run again due to “enhanced post-production” and “Photoshopping” to make unrealistic expectations for eyelashes, according to Business Insider. What? You’re telling me Tay Tay’s million-mile long lashes aren’t real?! Sadface times a million. Procter & Gamble, the parent company of CoverGirl, did disclose in fine print that the image was enhanced but still decided to discontinue running the ad. The National Advertising Division is cracking down on advertising that is misleading to consumers, and director Andrea Levine said, “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then—in the mice type—have a disclosure that says ‘okay, not really.’”

This isn’t the first time we’ve seen one of our favorite stars in a discontinued ad—17-year-old Dakota Fanning’s provocative perfume positioning in Marc Jacobs’ Oh, Lola! campaign was interpreted as “sexualising a child,” according to the British Advertising Standards Authority. Yipes! Does this mean the model is at the will of the advertiser’s artistic discretion? Looks like that could be the case. The NAD ruling on Tay’s CoverGirl ad read:

“NAD was particularly troubled by the photograph of the model—which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes. This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.”

We’re glad to see that the Photoshopping crackdown is being taken seriously because we all deserve the same results from the beauty products that are advertised. ’Tis a shame, though, that some little ladies are getting caught in the middle of it all. Don’t worry, Tay—we still trust you!

{via Business Insider and Huffington Post}