Selena Gomez Is Dunked In Giant Pink And Purple Fish Tank For New Fragrance Campaign

Selena Gomez shoots her new fragrance campaign.
Photo: Courtesy of Selena Gomez’s Facebook

Just because she doesn’t know exactly what it will smell like yet, doesn’t mean Selena Gomez doesn’t already know the general mood of her to-be-released new perfume. From the looks of this behind-the-scenes shot Sel posted to her Facebook page, somehow a giant fish tank of pink and purple water is involved. In a BIG way. Girl gets dunked (or more likely, hoisted and gently lowered via a Swarovski-laden swing) into a vat of the girly hued liquid for her fragrance campaign.

Dressed in a now-drenched floaty eggplant gown with a sweetheart neckline, Selena bucks the need for a hairstylist because well, what’s the point when you’re going to be flip-flopping around in your own personal aquarium all day, AMIRITE? We’re going to go out on a limb based on this image ALONE (I know, risky speculative business) and predict that the perfume adverts will portray Selena’s yet-to-be determined (*achem* also, currently nameless) fragrance as striking the right balance between refreshing (à la water), femininity (the Pretty Pretty Princess color palette), and regal richesse (ROYAL purple floor-length swaddlings). But knowing Selena and her hallmark über-relatability, it will also gracefully tightrope between aspirational and accessible because hi, superstar bombshell next door is totally her MO.

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