JWOWW Launching New Fragrance Today At Kmart

JWOWW is launching a new fragrance today.
Photo: Getty Images

Whether you’re a fan of the tanned-up dudes and ladies of Jersey Shore or not, you have to admit the show has become QUITE the launching pad for multi-channel business giants. On the heels of her fellow cast members, JWOWW is the third of the Jersey girls to launch her own fragrance (the other two being Sammi with her Dangerous perfumes and Snooki, who just released her eponymous scent, you know, along with a GANG of other products stamped with her distinct personal brand) and is introducing it to the world today!

If you’re lucky enough to be in the NYC area on this eventful day and want to be one of the first to catch a whiff of the new scent, JWOWW tweeted that she’ll be at the Kmart on Broadway to unveil her new perfume from noon to 2 p.m. Our girl Jenni is an ironclad fortress of business secrets, having kept the details of her new scent pretty much completely under wraps until launch, so we’re waiting with white-knuckled anticipation for the name, the fragrance notes, the packaging decisions. SQUEE! All we know for sure is that anything JWOWW has a hand in is going to be a little bit spicy and a whole lot of straight up bombshell. Also, judging by the involvement of Kmart, this thing should end up being *dingdingding* affordable! #hellostockingstuffer

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