Dakota Fanning’s Marc Jacobs Perfume Ads Banned

Dakota Fanning for Marc Jacobs’ “Oh, Lola!” perfume.
Photo: Courtesy of Marc Jacobs

In campaign news, all-American golden girl Dakota Fanning has become wrapped up in a little issue with the British Advertising Standards Authority. OK, maybe not Dakota herself but the ads she’s featured in for the Marc Jacobs perfume “Oh, Lola!” The BASA are the same officials who have banned ads for excessive airbrushing and Beyoncë’s commerical for her first fragrance, “Heat.” In its own words, the Authority says:

We noted that the model was holding up the perfume bottle, which rested in her lap between her legs, and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg, and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.

HMMmmmm… *strokes waist-length thinking beard* At one time, we just thought this was a saucy snap of the eldest Fanning and pretty fragrance bottle we could tooootally envision sitting atop our dresser drawers. And NOW. *shudders* Well, we’re thinking a HECK of a lot more about this pic than we ever wanted to.

I mean, sure. When you put it THAT way, this is quite filthy. But come on, peeps, is she really that scantily clad? Were she standing up, we’re, like, 75% positive the scalloped-hem frock would pass any school board’s fingertip-length rule. Yes, there’s no denying that the blooming bottle is positioned nigh hooha in all its Georgia O’Keefe-y conjuring ubiquity, but we have a hard time asserting that she’s being vulgar or spread eagle (*ACHEM* Marc Jacobs BANG campaign *COUGH*) or any other dry heave-inducing pedo-nastiness of the sort. We like to think she’s just chilling there with a bottle perched nonchalantly on her lap like, “Hi there. Oh, this? Yea, whatever, it smells pretty good.” *hairflip*” But what do you think? Does the ad deserve to be banned?

{via The Cut}

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