‘V’ Magazine Puts Models Instead Of Celebs On The Cover For The First Time In Two Years. End Of An Era?

Models on the cover of the Winter 2011/2012 issue of “V” magazine.
Photo: Terry Richardson/”V” magazine

If the 1990s is the age of the supermodel and the naughties were all about celebs on magazine covers, then what are the 20-teens? (The 2010s? We still have no idea what to call this decade.) Well, if it’s up to stylist and former Paris Vogue editrix Carine Roitfeld, we are entering the age of the MODEL again. Not super, mind you, just MODEL, which is much more cool and minimal. In fact, Madam R has spearheaded the entire models-on-covers movement by placing not one, not two, but SIX models on FOUR different covers for the upcoming issue of V magazine, which marks the first time a model has been on the cover in the last two years. Shot by Terry Richardson (of course…gorge models…DUH) in vivid hyper-color, each duo wears designer ready-to-wear along with Hawaiian leis (because it’s winter, obvs) while striking totally relaxed, smize-perfect poses that are innate to their kind (and have been meticulously attempted by celebutantes the world over for the past decade). On the yellow cover, Candice Swanepoel and Joan Smalls wear Balenciaga and VISORS while on the pink cover, Sui He and Hanaa Ben Abdesslem wear Celine while staring into your soul. It’s as if they’re all saying, “This is our territory, beeches, and we’re TAKING IT BAAAACK,” while sending out smoldering laser gazes from behind not only a giant V but a misleading cover line that says, “let’s go Cruising!” It’s all very intense and begs the question: Are celeb covers OUT and model covers back IN?

According to WWD, Ms. Roitfeld is ready for the industry to shift. She says, “It’s a big moment of change in fashion. In some cases, you feel like it’s the end of an era. I have been feeling this with cover subjects, and especially models.” Well, there you have it! If we were to truly dissect the matter, we’d have to say we kind of agree. How many times do you go to the newsstand, squint, and see the same girl on every single cover? It’s like a photoshop BONANZA is going on where everyone is groomed to look the same (not all covers, mind you, there are some exceptions). But what we’re inclined to double-thumbs-up with Carine about is that there’s a lack of DIVERSITY in fashion print regardless if it’s of the model or celeb variety. She says of the models, “It’s their diversity that makes each of them, to me, truly modern. They bring a new energy to fashion.”

Models on the cover of the Winter 2011/2012 issue of “V” magazine.
Photo: Terry Richardson/”V” magazine

Among the models she chose, there are Daphne Groeneveld and Saskia de Brauw in Riccardo Tisci on the red cover, and Bambi Northwood-Blyth and Lindsey Wixson wearing Louis Vuitton on the blue cover. You’ve got every country from the Netherlands and Australia to China and Tunisia represented on all six covers. We love that Carine styled them in neo-rave colors, mismatching prints, and zinc-oxide style makeup too. Also, just to push her point even further, each model is interviewed in the magazine (on newsstands Nov. 8!) so you can get to know them better, which we should do, especially if we’re going to be seeing so much more from them for the next eight years.

{via WWD}

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