Attention, Little Monsters, Lady Gaga’s new video for MAC VIVA GLAM is here and it features YOU!!! As you probably already know, being up-to-date on all things Mama Monster, Our Lady and her BFF/fashion director/Haus of Gaga guru, Nicola Formichetti, created a dress they have dubbed “THE MASTERPIECE” featuring a collage of Little Monster faces. In a word, it’s GAH-MAZING. We can’t get over how devoted Lady G is to all of her fans as well as to the message behind the VIVA GLAM campaign. Also? This butterfly pixie video is insanely GORGE.
To the digital sound of fluttering wings, Mama M emerges in heavy kohl-rimmed eyes, glistening cheekbones (makeup tips perhaps stolen by fans?), and a tremendous aerodynamic beehive. She then breathes out some sort of fairy dust while a gagillon Little Monster faces flash across the screen. There’s a detail of the fabric of the dress featuring a few faces (are you one of the lucky ones?) and then Gaga’s full butterfly form emerges from her invisible cocoon to reveal an undulating (silk? chiffon?) dress blowing behind her as towering platforms made out of the same printed material help suspend her in the breeze. The video ends with a smaller Lady Gaga pixie fairy suddenly emerging from the bigger Lady Gaga’s hand to fly away with the Little Monsters dancing upon the fabric of her wings. Created to help share her message about “living with passion and loving with protection,” we think the video is dramatic and beautiful, just like Mama Monster herself.