Beyonce Shines in Roberto Cavalli and Flutters in Lanvin For ‘Pulse’ Fragrance Launch

Beyonce launching her fragrance, ’Pulse,’ on September 21 and 22, 2011
Photo: Getty Images

You’d think Beyonce would have her hands full gestating little Bey/HOV Junior and that the stress of the hormonal rollercoaster called “pregnancy” would be enough, but Queen Bey just keeps proving us more and more wrong from laying it all out on the stage for her VMA performance/big reveal, to globetrotting from New York Fashion Week to the London launch of House of Dereon and BACK to New York for the launch of her newest fragrance, Pulse. To top it all off, Bey makes sure the world sits up and pays attention to this scent, rolling the fragrance out over the course of not one, but two days and sporting two very different outfits.

For her Wednesday reveal of Pulse, Beyonce wore an all-over blue sequined mini + metallic blazer combo by Roberto Cavalli to match the crystal blue of the fragrance bottle. Styled with Christian Louboutin peeptoes, GIGANTIC Lorraine Schwartz bauble earrings, and a thick side-braid, the look was edgy, flirty, and powerful (in a very “feminine wiles” sort of way). For her Macy’s launch of the fragrance yesterday, Bey appeared clad in a gorgeous white Lanvin gown with gradiated feather detailing toward the floor-length hem. Dripping with ice and her hair in flowy loose waves, Beyonce excuded romantic regality – beautiful, but a departure from the previous day’s ensemble. What does this mean for the mood of the scent? Is it romantic or edgy? Regal or flirty? Uptown or downtown? Or does a perfume necessarily even have to pick a side? Maybe what Beyonce is trying to telling us here is that, like her, we can do and be and embody it ALL. Or, you know, at least smell like it.

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