Justin Bieber’s ‘Someday’ Perfume Gives Back (And You Can Help!)

Justin Bieber at the Georgia Music Hall Of Fame Awards on Sept. 17.
Photo: WireImage

Just when you thought Justin Bieber’s Someday fragrance was all vanilla musk and whispered promises and $32 ice cream sundaes, The Biebs (as he lets us refer to him from time to time) is using his colossal international fame to do good…AGAIN (lest you forgot all the proceeds from those decadent cold-served desserts went to the Make-A-Wish Foundation). This time Justin is leveraging his epically loyal fanbase to help raise awareness and support Pencils of Promise, an education-based charity organization that builds schools all over the world, especially in poverty stricken areas, and you can help!

With just one picture of yourself linking the chain of hearts that Bieber started, you can be a part of Justin’s “Hearts Across The Web” campaign; all you have to do is upload it to the Someday website . If 500,000 fans take part in the awareness-building initiative, Biebs will make a donation to build a whopping 50 schools for children in need all around the globe. We’re thinking Justin will reach his goal of half a million in no time (the dude does have about 25 times that many Twitter followers), but why rest on your laurels? Upload a pic and help him get there for the benefit of so many children around the world!

{via PopCrush}

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