Imogen Poots And Camille Rowe Pourcheresse Look Lovely For The New Chloe Fragrance Campaign

Actress Imogen Poots for the new Chloé fragrance campaign.
Photo: Courtesy of Chloé

It's officially fashion month, which means debutante faces for major designer fragrances will grace the ad pages of every September issue. One of our upcoming favorites? Imogen Poots and French model Camille Rowe Pourcheresse for Chloé. First of all, don't forget the name Imogen Poots, OK? It's easy to remember because it's a fantastically phonetic name, but, really, this lovely lass is about to be EVERYWHERE, including the reboot of this month's Fright Night. We think she looks so fresh-faced in these Chloé perfume ads with minimal makeup, neutral nails, and naturally wavy hair. Ditto for Pourcheresse, who channels a young Jane Birkin. So much blonde!

Shot by fashion's favorite photo duo, Inez van de Lamsweerde and Vinoodh Matadin, the soft blush of color is a departure from the brands's previous black and white ads that featured other stylish ingenues such as Clémence Poésy and Chloë Sevigny. Also, they've added some behind-the-scenes footage with Poots proclaiming that she likes "Chloé style because there's a simplicity you can build on." We can totally relate! In our dream closet we'd have racks and shelves devoted to their classic and covetable bags, dresses, and boots. Alas, in the real world we might not be able to stock up on the entire collection, but we can at least pretend we're a Chloé girl and douse ourselves in its feminine fragrance. That or, you know, bleach our hair.

Model Camille Rowe Pourcheresse for the new Chloé fragrance campaign.
Photo: Courtesy of Chloé

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