Hot Dudes Of The Day: The Roots For John Varvatos

The Roots for John Varvatos.
Photo: Courtesy of John Varvatos

Mmm, John Varvatos is one of those brands that just screams, "HOT DUDE," you know? A go-to red carpet label for all our favorite heartthrobs (Bradley Cooper, Zac Efron, Adrian Grenier), JV, in all its crisp lines meets alternative takes on classics, completely epitomizes suave, edgy, and stylish. Also, sexy. And smooth. We canNOT forget smooth. *fans self with close-fingered hand* So it's no wonder that the brand would tap always cool Philly-based hip-hop band The Roots to front his 2011 Fall/Winter campaign.

The Roots for John Varvatos.
Photo: Courtesy of John Varvatos

The dudes of The Roots join a long list of rock legends who have lent their faces to this iconic American menswear brand, from Dave Matthews to Iggy Pop to Lenny Kravitz. More than just pose for a few pictures, though, these guys actually pulled together an improv performance in the name of John Varvatos (In an airplane hangar! Or an airport! Or atop a naval aircraft carrier! I don't know, but there's a jet in the background, and that's really all that matters). One at a time, they take to their stations, adding in lines on top of ?uestlove's beat foundation (that was a rap, FYI). They play through around three minutes of improv, exit piecemeal, and the short film closes with a FIFTY-SECOND percussion riff IN WHICH the multitalented, hilarious, probably a genuinely nice guy IRL ?uestlove manages to keep his pick perfectly stationary through all that rocking out. GUHHH. That's the sound of me dying of jealousy + lust (jealusty???).

{via GQ}