Nicola Formichetti’s Transgendered Muse Talks X-Rated ‘Brothers Of Arcadia’ Mugler Video

Nomi Ruiz and models in a still from Mugler’s ’Brothers of Arcadia’ video.
Photo: Courtesy of Mugler/NYMag

Sensitive eyes beware, because Nicola Formichetti’s Spring/Summer Menswear collection is not meant for polite, demure society. Instead, the collection (his second—the first, if you recall, introduced the world to Rico The Zombie and premiered Gaga’s “Scheiße” tune) had lots of form-fitting half-shirts, space-age pants, and pointy creepers for the boys. The clothes are wild, and distinctly Formichetti. But we don’t really care about that. What interests us, today, is the video he released to tease the season. The clips (in both the trailer and full-length versions) featured so much glistening manflesh that the entire feature is fully NSFW.

Looks from the Mugler Menswear Spring/Summer 2012 show at Paris Fashion Week.
Photo: Getty Images

Gorgeous Adonises play in sand and sport “Mugler” medals while listening to Schubert’s “Piano Trio No. 2 in E flat major,” and then suddenly an electro beat comes in and a fierce, dark-haired temptress appears to seduce our barely clad models. The siren is Miss Nomi Ruiz, singer of the band Jessica 6 (whose song accompanied both the video and the runway show, which is a new shift for Nicola’s former Gaga-only diet). Nomi, it appears, is primed to be Formichetti’s newest muse, and the designer sought her and her band out specifically for the shoot. And what she told us about the shoot is so hot we can’t even feature it on the first page.

Nomi Ruiz styled by Nicola Formichetti and photographed by Inez van Lamsweerde and Vinoodh Matadin.
Photo: Courtesy of V Magazine/NYMag

After meeting on a shoot for V Magazine, Formichetti asked Nomi (who, in full disclosure, is a friend of mine) to appear in his video. “We shot on a porn set,” she reveals, because of Formichetti’s desire to reference the erotic, fantastical element of fashion. “After we shot one of the last scenes, one of the male models said, ’I feel like I need to go to confession now.'” After we watched the video, we may need to join him, which has bits and semi-gestures towards clothing, but the masculine form (and Nomi’s S&M posturings) are really what concerns Formichetti. “It was super duper sexy,” she says. “Like a trippy fantasy! I will say that when it was done, I was covered in champagne and milk.” So maybe Gaga isn’t the only singer Nicola’s got fashion-eyes for, and since half the world is in a titter over the teaser trailer below, we won’t be surprised if Nomi Ruiz steams up our screens again.

A still from Mugler’s ’Brothers of Arcadia’ video.
Photo: Courtesy of Mugler/NYMag

Embedded from