Florence Welch at the Gucci Grammy Awards Brunch on February 12, 2011 and the proposed Gucci costume sketch.
Photo: Getty Images and Gucci
Holy floral epaulettes, sashes, illusion skorts and diaphanous sashes! News that Gucci will be designing the tour outfits for Forence Welch of Florence And The Machine fame thrills us to bits especially since her appearance at the Met Gala in floor-length YSL may have had tongues wag to the contrary. The flame-tressed musician, dubbed one of Time Magazine’s “100 Most Influential People,” and described as “eccentric” and “the most peculiar and most highly acclaimed female singer of the moment” has always been in our crosshairs for her iconic, dreamy, ethereal neo-raphaelite personal style, and this latest development seems a keen match.
Designed by Gucci creative director Frida Giannini, the tour will cover 17 North American Cities and it’s been a mutual lovefest between the two from the jump:
“When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare,” says Giannini, “I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammys earlier this year. I used one of Florence’s songs, ’Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”
Welch added, “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances, and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming U.S. tour. I’m very grateful to Frida. It’s been a wonderful experience, and I can’t wait to get dressed for the stage!”