A Glimpse At Lily Allen’s New Vintage-Inspired Fashion Line, Lucy In Disguise

Lily Allen at the launch of ’Esquire”s June issue in London on May 5, 2011, at the Chanel Ready to Wear Autumn/Winter 2011/2012 show in Paris on March 8, 2011, and at the Chanel Ready to Wear Spring/Summer 2011 show in Paris on Oct. 5, 2010.
Photo: Getty Images

Attention vintage-junkie indie pop fans: Lily Allen has FINALLY launched her newest fashion line, Lucy in Disguise. The queen of quirky-cool, Lily has a style that has long been admired and imitated. It may be single-handedly fueling ModCloth’s revenue stream, so it’s no wonder she was tapped back in 2007 to do a collaboration with U.K. shop New Look. Since then, the masses have been licking their chops for more. Named after the vintage boutique she and her sister Sarah Owen opened last year (Opening boutiques with your sister is toothachingly sweet), the Lucy in Disguise pre-fall line (which she and sis also put together) features 18 eclectic dresses and jumpsuits inspired by the far-reaching corners of the globe and the last hundred years of fashion, so there’s BOUND to be something for everyone. See the collection after the jump!

Honky Tonk Dress and The Roxy Jumpsuit.
Photo: Courtesy of Lucy in Disguise

An inspired fashion line is a tricky little thing. Ripe with all the nasty potential of looking mad costumey period or like the native/historical garb of some distant foreign land, there’s reason to be nervous that Lucy in Disguise could strive for kitsch and not glitz. But the clothes, fortunately, speak for themselves. Sure, the names are SO incredibly unsubtle they’re practically beating you over the head with the Encyclopedia Britannica article on cutesy ’20s garb, but the actual frocks are a little more subtle. The influence is clear—a dress called “Honky Tonk” is painted with a bright red patterned paisley, but instead of being overtly COUNTRY, the cut is unexpected, flattering, and NOW (there’s no Pleasantville effect). It appears that the time-traveling inspiration is merely a framework that Lily and Sarah fill with their unique take, prodigious color selections, and a keen understanding of shapes women want to wear. And they want to wear them today. Actually today… so Lily, stand by, I’ll message you our address KTHXBYE!

Speakeasy Dress and Jitterbug Dress.
Photo: Lucy in Disguise