Snooki Tapped To Become Her Own Brand, Blake Lively Covers 'Cosmo Australia', And More Fashion News

Snooki at her 2010 Holiday party on Dec. 17.
Photo: D Dipasupil/WireImage

• Can't get enough of Jersey Shore's Snooki? Now you don't have to. The petite reality star just signed a deal with SRG to create a slew of fashion, beauty, and home products branded with her name. {The Cut}

• The sparkling strapless dress and her smoldering stare gives Gossip Girl Blake Lively the gold star for her Cosmopolitan Australia February cover. {Just Jared}

• Plus-size model Crystal Renn is replacing actress/model Amber Valletta as the new face of Jimmy Choo. Side note: Is Crystal really plus-size? {The Cut}

• New deets are emerging about Lauren Conrad's clothing line. Think: masculine-meets-feminine woven suits, tiered maxis, and slightly romantic ensembles. We can't wait to check it out! {InStyle}

Jersey Shore's Sammi "Sweetheart" Giancola is shooting an ad campaign next week for the launch of her new spring fragrance called Dangerous. Hmm, we'll give it a whiff. {Coco Perez}

• One podiatrist is causing a tizzy within the Uggs-wearing demographic. He says the sheepskin boots are hotbeds for toenail fungus. Ick! {Fashionista}

Converse has teamed up with Ace Hotel to create a limited edition shoe inspired by the always impressive-looking doormen at the New York City hotspot. {Refinery 29}

• Get a whiff of this—2010's top women's fragrance was Gucci Guilty, and the men's hit was Bleu de Chanel. {NY Times}