Jessica Szohr Shows Some Skin For SoBe

Jessica Szohr at a SoBe Lifewater launch on Jan. 6 in New York and on the set of the commercial shoot in Costa Rica.
Photo: Getty Images/SoBe

Gossip Girl Jessica Szohr was spotted at C&C Studios in New York City yesterday wearing the cutest little striped dress with magenta peep toes. But the dress wasn't the main attraction. The actress was there to launch SoBe Lifewater and unveil the promotional campaign she stars in for the beverage company. The ad shows a svelte Jessica posing near a fire hydrant in her birthday suit (with strategically placed paint made to look like lizard skin). Shocking marketing? Not really. This isn't the first time SoBe asked a celeb to model in the buff (excuse us, in a "skinsuit")—Twilight's Ashley Greene was the company's spokesperson last year.

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