Jay-Z And Gucci Team Up For New Book ‘Decoded’

Jay-Z performs at the 2010 Coachella Music Festival in Indio, Calif., on April 16.
Photo: PictureGroup/Gucci

Jay-Z’s first book, Decoded, promises to reveal hidden meanings of the rapper’s songs and will be released next Wednesday. But, pre-book launch, Jay-Z hooked up with Bing to expose every page of the book. He placed more than 300 pages of the tome in the streets of major cities around the world, like billboards in New York, on pool tables in Las Vegas, and in swimming pools in Miami. Talk about a sneak peek! Jay’s latest page reveal can be found today in the window of Gucci’s Fifth Avenue flagship store. The page is printed on the lining of a one-of-kind leather bomber jacket created by Jay-Z and Gucci Creative Director Frida Giannini. Check it out.


Jay-Z’s Gucci Jacket.
Photo: Gucci

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