Justin Bieber To Launch Perfume … In Accessories

Justin Bieber.
Photo: Getty Images

The Justin Bieber beauty machine isn’t slowing down anytime soon. After teaming up with Nicole by O.P.I. to design a line of nail polishes, the teen pop star will launch a unisex fragrance named My World next month, WWD reported today. However, instead of coming out with traditional bottled perfume, Justin’s taking his signature scent to accessories, releasing My World in fragrance-filled wristbands and dog tags.
That means teens can wear the fragrance on their wrist or around their neck, and each piece will hold the perfume scent for, supposedly, at least a year. The collection will include four designs — Icon, Energy, Tour, and Web — so you can mix and match, for $10 each. Justin’s smells land in Wal-Mart stores starting Nov. 26, just in time to stuff your holiday stockings. Though, we’re not sure we want to wear a Justin-smelling bracelet to our next holiday party. Just saying.