When Taboo, one-fourth of the supergroup Black Eyed Peas, stopped by the MTV.com studios recently, we had one thing on our minds: SNEAKERS. After all, he’s known for his eclectic style, and now he’s getting even more into the fashion game. After creating his first footwear design collaboration with the sneaker label Jump last year (TabooXJump), he’s expanding by launching his first full line of men’s sneakers called Taboo Deltah 3008, which just hit Footaction nationwide and online at TabooDeltah.com. FYI, BEP fans: These are the sneakers he wears on stage, so if you want them, here’s your chance. His line includes three styles: a low-top, high-top, and sneaker boot, all priced between $65 to $85 “for the kids who really appreciate sneakers and the sneaker pimps,” he explains. But let him tell you that himself in the videos below.
+ ON CREATING HIS OWN SHOE LINE:
“I went to China to actually pick the hardware, the patent leather, the type of material that I wanted to use, the type of stitching that I wanted the shoe to come with, to see how the shoe is made, so that it’s not just a celebrity just putting his name on something.”
+ ON EARNING RESPECT IN THE SHOE BUSINESS:
“I feel like I’m starting to get a little bit more respect in the shoe world, all the tastemakers like the Hypebeast and VintageKicks.com, and all these different tastemakers online. They’re starting to do blogs about my sneaker line and mention me as the person to look for as the next designer. … I’m coming into this world on a humble base, but I want to be able to show you that I’m a real designer. So the respect is coming. No, I’m not making shoes for the money, that’s great. But my day job, I’m good. … Success is great, but that’s not the first thing that I’m looking for.”
+ ON THE OTHER FASHIONABLE BLACK EYED PEAS:
“We’re all very fashion forward. We just feed off of each other, we give each other support for our events. These type of projects, each individual likes to stand on their own. Each individual decides what they want to do and how they present it, and they remain creative. And I’ll stick to that.”