Drake Promotes Toronto Raptors in Emotional Video

By Sowmya Krishnamurthy

Drake wants you to know that the start of a new Raptors season is here. As the team's global brand ambassador, the rapper appears in a new PSA about his love of the franchise and his hopes for the future. "I go a lot of places...I love this city more than anything in the world," the "No New Friends" rapper says, wearing a suit. "It's tough to put it into words...Everything I'm saying is inspired by this."

Drake explains that he's excited to be a part of the franchise because it's a staple of his childhood. As for the future, he wants the Raptors to become a team the city can be passionate and proud of. "I want other teams to like hate, coming to play the Raptors," he says of the future. "Everyone is dying to support Toronto. It's our time."

Drake joined the Raptors recently to push rebranding efforts and announced the 2016 NBA All-Star Game in his hometown. Although the Raptors will not change the team name, apparently they have new colors for the 2015-2016 season. Expect some other hip-hop and music tie-ins too with Drake in the driver's seat.