By Maurice Bobb
Kanye West may not know who Marina Shifrin, but he definitely should get to know the woman who, as a result of her ingenious video about quitting her job going viral, caused Late Registration’s “Gone” to land on Billboard’s Hot 100 chart eight years after its release.
That’s right, the single, which features Cam’ron and Consequence, entered at #18 on the Hot 100, #6 on the R&B/Hip Hop Songs chart and #4 on the Rap Songs chart this week thanks to its placement as the soundtrack to Shifrin’s interpretive dance-filled resignation as viral video editor at “an awesome company” and, of course, the link to buy the song in the “about” portion of the listing.
“On September 28th, I decided to leave my job as a journalist because I felt the industry wasn’t doing justice to its talented writers,” Shifrin wrote in a Huffington Post article. “I wanted to leave in a way that would make my parents laugh and do justice to my position as viral video editor. I came up with this video. I woke up the next day and found out a few people, 11 million and counting, had viewed it.”
Since her appearance on the show, the video, which ends with the appropriate salutation, “I’m Gone,” has remained popular. Thanks to over 15 million views and counting, “Gone” has been downloaded 9,000 times this week and has been streamed on YouTube 6.2 million times in the U.S., making it the #4 single on the Streaming Songs chart.
Looks like ’Ye was right. He really does shut down the Internet.