Drake’s OVO Sound Label Partners With City Of Toronto

2012 NBA All-Star Game

By Georgette Pierre

Drake’s love for his city was taken to new heights with his most recent collaboration. According to his fan site Word on Road, Drake’s OVO Sound label is partnering up with Mayor Rob Ford and Toronto to make the city a premier music destination. With Drake’s annual concert series OVO Fest already a success, this partnership only made sense as the next move for the Grammy winner.

An official statement from Toronto’s Mayor Rob Ford was revealed via Facebook, outlining the details of the newly minted partnership. “Toronto City Council has directed staff to consult broadly with the local music industry regarding the formation of a Toronto Music Advisory Committee," Ford explained. "The purpose of the advisory committee is to assist with the creation of a strategic action plan that maximizes the impact of City support for the Toronto music industry, including the preferred forms of support.”

Oliver El-Khatib, Co-founder of OVO had this to say: “We’re proud to help the city we love foster music talent and to promote Toronto as a premier music destination. The OVO Fest grows every year, and shows the potential of what’s possible for Toronto. This is an exciting development and we’re thrilled to help in every way we can.”

Last month, Drake’s OVO blog debuted images of limited edition Toronto Blue Jay caps that will be available during his 2013 OVO Fest this weekend. Leave it to Drake to put his city on the map again and again.