Can Curren$y And Jet Life Change The Mixtape Game With BitTorrent Partnership?

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By Mike Brilliant

Curren$y and his Jet Life crew are getting ready to drop another mixtape, and to do that they've formed a new partnership with BitTorrent, which will allow them to release a downloadable bundle containing promotional content for their upcoming tour.

Curren$y discussed the release of his next mixtape with AllHipHop and explained that the bundled package would include HD video content, an interactive Jet Life Apparel catalog, and even a chance to participate in some Jet Life contests--not to mention a brand new mixtape.

When Jet Life’s Digital Marketing and Brand Strategist Austin Leigh Briggs was asked about this new partnership, he explained, “BitTorrent Inc. has been instrumental in helping us bring new ideas to life. We wanted to create a Bundle release that fans would genuinely appreciate, while also reinterpreting mixtape culture to mean more: making tour video, promotions, merchandise, and interactive contests part of the download experience.”

It seems that this is a mutually beneficial partnership for BitTorrent. The company's VP, Matt Mason, said, “This partnership presents an opportunity for us to advance our BitTorrent Bundle Alpha program and create a new transmedia tool for connecting with and rewarding fans.”

But does a downloadable package connect with fans? Mousa Hamden, Jet Life International president and artist manager thinks so. “By consistently releasing new music and videos for free download to the Jet Life audience, we have built an army of loyal fans that support and spread the Jet Life movement, allowing us to regularly sell out clubs and theaters around the world," he said.

The Jet Life Bundle will be available for download on July 30.