Young Sav Named VP Of Rick Ross' MMG Label

Kendell Freeman

By Maurice Bobb

Rick Ross just has a knack for staying ahead of the game. In his latest move, Rozay has named Kendell “Young Sav” Freeman (of "Best of Both Offices") the new Vice President of Maybach Music Group.

“Feels great calling one of the hardest workers and few people I consider a close friend the new VP of MMG,” the God Forgives, I Don't MC said of Freeman’s appointment Thursday (April 18), which is effective immediately.

The former Def Jam Mixshow Manager won’t be taking his talents to South Beach, though. He’ll remain in New York to oversee all areas of MMG with a specific focus on growing the success of existing signings and developing new talent. Additionally, Freeman will continue his relationship with his former employer to collaborate on Ross' future solo projects.

"I am extremely excited to embark on this new path in my career,” Freeman said. “I appreciate Ross for noticing my grind, work ethic and giving me a major opportunity to not only be a part of this label, but also help execute his vision.”

Prior to joining MMG, Freeman thrived for almost a decade on the label that Russell Simmons built. During his time there, he was instrumental in the success of projects from hip-hop heavyweights such as Big Sean, 2 Chainz, Fabolous, Trinidad Jame$, Jadakiss, Juelz Santana, Jay-Z and, of course, his new Bawse.

“Kendell a.k.a Young Sav’s talent and knowledge helped redefine the lifestyle approach to marketing and promoting some of the biggest names in hip-hop,” said Shawn “Pecas” Costner, SVP Def Jam Records “he’s one of a kind.” Earlier in his career, Freeman played a pivotal role at TVT Records in breaking music for the label’s urban acts, which included the Ying Yang Twins, Pitbull and Lil Jon & Eastside Boyz.

"It’s going to be a privilege to work with the brand and assist in taking it to the next tier,” Freeman said. “All of the artists on the roster are amazing. I’m ready to get to work."