The Colin Tilley-directed clip begins with a close-up shot of a newspaper headline, which reads, “Barber shop burns down after ’freak’ flame thrower accident,” then cuts to Nicki casually crashing her pink car without blinking an eye, immediately implicating her as the culprit.
From here we get plenty of gratuitous shots of the two as they go through several costume changes — including very revealing swimsuits — but Cassie’s transformation into a man, sporting a dark blue suit with cropped neon hair, is our favorite look.
“The Boys” is Nicki’s first single from Pink Friday: Roman Reloaded – The Re-Up, which will include tracks that appeared on Roman Reloaded plus a separate disc with her new tunes. “We still have singles to roll out on that album … for instance, ’Va Va Voom’ was [just] added into rotation in the U.K., so I can’t treat it like my stepchild just yet,” Nicki told MTV News, explaining why she didn’t release a brand-new project. “But there’s new kids on the way, so I kind of wanted to be fair to the old songs and be fair to the new songs.
“It’s a different feel, so I knew I had to put it on a separate disc, the new songs, but it wasn’t an entire new thought and new body of work,” she added. “Because I like to give a lot of music, and so that’s why I didn’t want to do a whole new project. Because then I would feel like it would be judged as a brand-new thing, and then I would need to add way more songs.”