By Joseph 'JP' Patterson
Artist Name: Dappy
Location: London, UK.
Musical Style: "No one’s s--t is gonna sound like mine, I made sure of that. I ain’t gonna be rapping like everyone else, it’s just gonna be straight double metaphors, punchline after punchline. I call it, ‘M-singing.’ That’s what I’m bringing to the table this year and the ones who are doing that in America, to me, are Big Sean and Drake, but they’re not really singing, singing."
Following his popular 2011 "Tarzan" freestyle video, Dappy – who is one third of platinum-selling UK urban/pop group, N-Dubz – recently released a follow-up in the form of the S-X-produced, "Tarzan 2 (I’m Coming)." The video, which was directed by SB.TV's Morgan Keyz, put a lot of smiles but also frowns on many faces when it hit the web.
The 25-year-old singer, songwriter, rapper and all-round musical genius is someone who isn’t afraid to say what’s on his mind. Oh no, this dude will let you have it any given day – some may say without thinking first – and his latest offering is a further testament of that. Dappy, real name Costadinos Contostavlos, decided to take it there by sending shots at a few members the UK’s music industry, namely Simon Cowell - who he claimed is "a mason."
Although Choice FM’s Max – who has supported the star over the years, but was unfortunately targeted in the rap – was "very disappointed in Dappy for the way he spoke about me and other women in his latest freestyle," other well-known female figures, like Lily Allen, said that "Dappy's new tune is jokes, in a good way. Thoroughly entertaining and insightful."
Speaking on working with Dappy for the controversial video, Morgan Keyz told MTV's RapFix: "The song was so controversial that the visuals needed to match that, or else they would let the whole project down. I wanted to make this video sort of like a comedy viral, so it would stand alone and gain views just off the fact that it’s funny. I didn't hear the song until I arrived at the location to shoot the performance. Once I heard it, I had slight reservations towards the comments made towards some of the artists I knew personally."
He continued: "However, after some consideration, I decided to go ahead with the project. Personally, I’m a very outspoken character, and I hate when people try and censor me or put a stop to it. I look at the situation like it's just music: if anyone has a problem, address it in music because it's all healthy for the art. I would happily direct the video for a diss track to Dappy’s new tune if any of the artists decided to send shots back."
...And that's exactly what has happened. Scorcher, a north London MC who Dappy randomly chose to target, called up Morgan Keyz to put some visuals together for "Rockstar (Dappy Diss)," which features the stand-out line: "Bally on your face looking like a real killer/Reality check, brudda, you're a lead singer."
Check out the video and let us know what you think of this artist in the comment box!
RapFix’s "UK Video Of The Week" is a new weekly column by UK-based music journalist, Joseph 'JP' Patterson, designed to give us a closer look at hip-hop across the pond. Stay tuned.