By Rob Markman
If Lil Wayne’s brief and definitive tweets don’t give you enough insight into the rapper-turned-skateboarder’s lifestyle, next week you’ll get a much better look. DJ Scoob Doo is set to launch the new site BreadOverBed.com, which will feature exclusive, behind-the-scenes footage of the Young Money prez.
Scoob is a veteran DJ who has grown as an accomplished video director, directing clips like Weezy’s “Steady Mobbin’ ” and “I’m Single as well as DVDs about the Cash Money star. Launching the site adds yet another bullet point to his ever-growing résumé. “This Bread Over Bed thing is more like a lifestyle, it’s more like a way of life,” he explained of the overall concept.
The video site will feature exclusive footage with the Young Money boss in his working environment. Viewers will be able to see all the sacrifice that comes hand-in-hand with Weezy’s success.
“There’s no quit, there’s no stopping, there’s no such thing as a break, and the best part about it is there’s no reason why — the reason is you,” Weezy told MTV News in an exclusive clip announcing his involvement with the new site. “The reason why I don’t stop is because of me, the reason why I don’t sleep is because of me, the reason why I don’t take breaks is because of me. I don’t have to. It’s natural.”
Wayne got his start in rap as a preteen and has since released nine solo albums, three group albums with the Hot Boys, a collaboration LP with Birdman and too many mixtapes to count. Couple that with his Young Money record label, TrukFit clothing line and various other business ventures and it’s a wonder that the New Orleans rap great gets any sleep at all. That’s where the concept for Bread Over Bed comes in, the site will house video content from artists, athletes and notable folks who make their lives their work. Often, with hustles like this one, vacations and sleep can seem like luxuries. “It’s better to live out your wildest dreams while awoke,” Scoob said.
There will be some time for play however; Scoob will follow up the site launch with an all-star celebration at Pole Position Raceway in Jersey City, New Jersey.
“A lot of times when people think of a job, it’s like, ’OK, I got to work, I leave work.’ This Bread Over Bed thing, it doesn’t end,” Scoob Doo told MTV News. “It’s a lifestyle that just continues. It never has a punch-out time and it never has a day off.” Check in with MTV News for more exclusive content leading up to the launch of Scoob Doo’s Bread Over Bed website.