Rihanna Adds Some Tropical Flavor To Vita Coco Campaign

By Miranda Johnson

One thing to look forward to this summer: your favorite Bajan beauty’s latest Vita Coco advertisements will be hitting billboards nationwide. Rihanna has joined forces with the brand to help promote its new Tropical Fruit flavor. In the ads, a sun kissed Rihanna sports a pineapple print top with matching shorts as she was shot by world renowned photographer Terry Richardson.

“This time it’s a little more fun,” said the pop princess. “We’re on a stage. We get to shoot it with Terry Richardson, who’s an amazing photographer. Everybody knows his work. He’s known for his fun shoots and his personality in his shoots. I’ve worked with him before so I’m really excited to work with him on such a different project”.

With the tagline “Viva Vita," the coconut water brand is aiming to send a message about having fun, celebrating life, and living it to the fullest. The advertisement campaign will launch starting this month in both the U.S. and U.K.

Speaking of releases, Rihanna makes a cameo in Coldplay's new "Princess of China" video, which was unveiled this past weekend. A few weeks back Rihanna teased some photos from the set, then the full video hit the web, a couple days before the intended date on Monday.