Here we thought that Kanye West was focusing his time on prepping the upcoming G.O.O.D. Music album, when he comes out of left field with new visuals for his My Beautiful Dark Twisted Fantasy track “Lost in the World.”
Simply calling the new visuals from Kanye a “music video” might be a disservice, though, so let’s say that ’Ye teamed up with fashion filmmaker Ruth Hogben to create a new mini movie. The black-and-white clip opens with a warning that “strobe effects are used in this video” — West clearly learned a lesson from thebacklash that accompanied his “All of the Lights” video — before “Lost” flashes across the screen in a few different languages and, finally, the song’s title is announced.
The dark clip plays up the desperation of the Bon-Iver-featured “Lost in the World,” with a group of models dressed in sheer fabric (it wouldn’t be a Kanye piece without some form of exposed skin) expressing their pain through dance.
West himself appears on a mirrored platform, which reflects the dark sky above, and as the video progresses, the looming structures overhead begin to part, revealing an ominous city skyline. During the drum-heavy breakdown at the end of the track, the models convulse into full synchronized dance, ending with one lingering shot of the pained expressions on their faces.
Kanye’s aesthetic has continued to evolve over his last few projects, and this new clip seems to be an extension of the techniques he employed in the visuals for Watch the Throne’s “N—as in Paris.” The clip premiered on Friday (May 4) with no context, as Kanye’s most recent releases are the G.O.O.D. Music singles “Mercy” and the “I Don’t Like” remix, along with the solo track “Way Too Cold.”
What do you think of Kanye’s “Lost in the World” video? Tell us in the comments!