By Nadeska Alexis
Lil Wayne continued the cross-country unveiling of Trukfit, presenting the new clothing line at a private Market Week event in NYC on Thursday night (January 12). His Young Money crew—including Lil Twist, Mack Maine, Gudda Gudda and Cortez Bryant—were also on hand, as Weezy met with potential buyers. Trukfit, an acronym for The Reason You Kill For It, will be available at Zumiez locations nationwide, in addition to KarmaLoop’s online retail store.
To display the line, Wayne hired models who were painted in silver, donning Trukfit shirts and caps, colorful accessories and even Beats by Dre headphones. “When a person could spot a fake, they’d be like 'you got on the truck fit,'” Wayne told fans at a Zumiez event earlier this week. “So now it’s cool to have on the Truckfit, ya dig!”
Check out photos from last night’s events below and find more information at Trukfit.com. The first reports on the new apparel collection came in December, when it was announced that the New Orleans native would debut it at the Agenda trade show in NYC.