Ashanti Launches New Label, Debuts 'The Woman You Love' With Busta Rhymes

By William E. Ketchum III

It’s been years since Ashanti was at the forefront of the R&B world alongside her Murder Inc. family Ja Rule and Lloyd, but the accomplished singer/songwriter isn’t done quite yet. The Grammy winner has founded her own label, Written Entertainment, and is teaming with eOne Music to release a new studio album. Most importantly to fans, there’s new music: today she released “The Woman You Love,” featuring new Cash Money signee Busta Rhymes.

The song features a pulsating backdrop, and Ashanti singing about a love interest who wasted her time, despite her trying her best to make him happy. Bus-a-Bus caps off the song by admitting the man’s guilt and asking for her back, before insisting that he’s gone for good if he leaves.

“I’m so excited to have my own record label, Written Entertainment. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence,” Ashanti said in a statement. “They have the top radio people in the business and are hungry to win! The more I learned the business the more I knew this is what I wanted. Ownership is so important. As a business woman this was a great move for me!”

In previous years, Ashanti earned accolades in records, awards and radio spins. Her self-titled debut album set a Soundscan record as the biggest opening week sales for a new female artist, she was the first female performer to simultaneously hold the top two places on Billboard Hot 100 with “Foolish” and “What’s Luv.” The same album earned her a Grammy for Best Contemporary R&B Album.