J. Cole Releases New Video 'Can't Get Enough,' Lands Jay-Z Collaboration

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Rapper J. Cole is getting the wheels in motions for his Roc Nation debut Cole World: The Sideline Story in a number of ways. The lanky MC just released the latest clip off his upcoming album for the track "Can't Get Enough" that recently premiered on MTV JAMS. The Clifton Bell directed video features singer Trey Songz and a special guest appearance from beauty Rihanna, shot on the lovely island of the Bahamas last month.

The new video for "Can't Get Enough" isn't all the hype Cole has been stirring up lately. The North Carolina MC finally got his dream collaboration with Jay-Z on the new song "Mr. Nice Watch."

Earlier this year Cole stopped by RapFix Live where he spoke about his hopes to land Jay for his album in some capacity.

"They been asking me this for a while because I said he was like one of the only rap features I wanted, but it's about the song. It's a lot of pressure on that song. I feel like that's my hardest song to make, is the one I want Jay for. My standards are so high," he explained.

The MC added that he initially thought a melodic cut that eventually landed on his most recent mixtape would be good for a Jay feature. " 'Enchanted' off of [his mixtape] Friday Night Lights was just like a lot of people's favorites, and my man Omen is on there. I wanted to get Jay on it. I thought that was gonna be the Jay-Z song for the album. But as time went by, it was like, 'Nah, I got something better,' " he said.

In fact, the songsmith has already cooked up another burner for Hov. "So I got this other song for the album right now. As soon as I did it, I named the beat 'J. Cole and Jay-Z.' But I ended up doing three verses, and I was like, 'Nah, I like my verse.' My bar is high for that song," he said.

While Cole is making sure he's offering Jay his finest work, it's not like there's a one-Hov-feature rule he has to abide by. The Fayette-nam lyricist added that he and Hov plan to work together organically.

"As long as it feels right for him. I wouldn't even wanna force nothin' to him. It's not like a 'You better make it good' [situation]," he said. "Nah, it's not like that."