50 Cent Introduces 'Street King'

Queens rapper 50 Cent has been seen out and about in the streets sporting a flashy diamond-studded piece of jewelry with a simple medallion engraved with the letters "SK" in the center. Fans of the rapper have been scratching their heads wondering what was behind Fif's new icewear. Recently the hip-hop business mogul revealed his lofty efforts behind the brand new company, "Street King." SK, as Fif refers to the brand, is a global initiative the marketing genius launched with the goal of feeding one billion Africans. Kicking off the campaign, 50 unveiled the "Street King Energy shot," a supplement that with each shot purchased one meal is provided for a child.

In a heartfelt PSA-styled viral clip that the G-Unit general put out today, he spoke on the importance of eliminating hunger and poverty in the world and called on his fans to help him do it.

"What's up, it's your boy 50 Cent," 50 starts off in the video. "I'm actually out here in Austrailia on tour right now and man, I grew up without money but I didn't grow up hungry. It's a lot of people out there that are actually hungry, actually dying of hunger. And I feel like it's our responsiblity to come together and do things to create a solution for this actual problem."

The Street King creator went on to passionately elaborate on the decision to set such a high goal as feeding a billion people.

"What I've seen from this actual run, when I was out in Africa, was unbeilievable, the devastation and desperation of people who don't know when they'll receive their next meal" said 50. "Or if they're going to receive their next meal. I want to feed a billion kids and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street King and y'all know the plan. I just told y'all the plan. I want to feed a billion kids. It's your boy 50 Cent."