During yesterday’s MTV RapFix Live!’s interview with Lil Kim, the pint sized rapper deferred any questions about when fans would receive her Black Friday mixtape to her manager Fendi.
Most people first thought, “Who is that?,” when Fendi, a longtime music industry mover and shaker, sat down on the couch next to Kimmy Blanco.
In a twist of irony, Fendi is credited with discovering Nicki Minaj after hearing music she posted on MySpace. After signing Minaj to his Dirty Money Records, the story goes that it was Fendi that brought Minaj to the attention of Lil Wayne and Young Money. On the now infamous The Come Up DVD that Lil Wayne spotted Minaj on, it was Fendi who was sitting next to her on the stairs.
However, sometime after Minaj brought on Waka Flocka’s mother Deb Antney to manager her before was replacing her current representatives Sean “Diddy” Combs and James Cruz.
Fendi is also known for managing Bed-Stuy Brooklyn rapper Jamal “Gravy” Woolard, who famously portrayed the Notorious B.I.G. in the biopic Notorious. Other artists he has been affiliated with over the years include current Bad Boy rapper Red Café, Busta Rhymes and Jadakiss, amongst others.
Fendi got his start in the early 90’s when he was a roadie with Big Daddy Kane. By 1998 he finagled a label deal for Dirty Money Records with Warner Bros. One of Dirty Money’s groups was called The Franchise and featured Red Café, Gravy and Q Da Kid.
According to Fendi, he gave Diddy (who he says is a good friend), permission to use the “Dirty Money” name for his group.
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