By Rahman J. Dukes
Hip Hop royalty Jay-Z and Beyonce entertained a host of guests earlier today as part of high end fashion line Gucci's Pre Grammy brunch. Mr and Mrs. Carter weren't the only star power to fill the exclusive event at the Soho House West in Los Angeles. Other A-list celebs included Rihanna, Adrian Brody, Charlize Theron and Hov's Hollywood business partner Will Smith.
The RocNation/Gucci event was an upbeat one as partygoers bounced to the tunes of Beyonce's younger sister Solange while her young son watched cheering on his mom. Other Grammy nominated artists such as Florence Welch of Florence And The Machine was in the building for the ritzy affair.
Gucci creative director Frida Giannini elaborated on the decision to partner with rap's number one gunna.
"I was looking for a partner, a very strong one, the day before the Grammys," Giannini said. "I think Jay-Z is the boss of this industry. He is a very iconic person, and I think he is the best. So as a designer, I always say I find an incredible inspiration coming from musicians who are in the music industry. Fashion and music, they have always been together because I think we are looking to musicians and musicians are looking to fashion."
Friend and Grammy nominated musician The-Dream says the Gucci/Roc Nation event is just the latest sign that rap music has come a long way.
"You can't put a real value on [fashion]," said The-Dream. "It's so infused in our culture...you know, big ups to Gucci for supporting Roc Nation and Roc-A-Fella and the whole movement, because we used to have to fight for these things. We used to [not be able to] get sponsors, and now it's like almost automatic, you know, [that] it's gonna appear. So I'm pretty impressed."
Hip Hop cash cow Jay-Z is up for six Grammy awards, including Record of the Year for his first number one single "Empire State of Mind" featuring singer Alicia Keys.
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