By Paul Cantor
Slow and steady wins the race. At least if your name’s Curren$y. The New Orleans-bred MC reaped the benefits of a steady independent grind today, when it was announced that he’d officially signed with Asylum/Warner Bros. Records. XXL reports that his first release for the label, due April 20th, will be a 10-12 song EP, entirely produced by The Alchemist, called Covert Coup. He also reportedly secured a label deal for his company Jets International in the signing.
The deal with Warner arrives on the heels of a landmark 2010 for Curren$y. He dropped two LPs- Pilot Talk and Pilot Talk II– through Damon Dash’s Blu Roc record label (distributed by Def Jam), both of which reportedly sold 40k and 30k units, respectively. A year earlier, he displayed similar work ethic, dropping two LPs- This Ain’t No Mixtape and Jet Files– through Amalgam Digital, as well as a collaborative mixtape with Wiz Khalifa, aptly dubbed How Fly. Those releases came just months after being included on XXL’s Freshmen cover, with future stars like B.o.B., Kid Cudi and Wale. The 29-year old MC has been operating independently since 2007, when he parted ways with Young Money Entertainment, which he’d joined via Cash Money in 2004.
Curren$y’s heading out on the road for a promo tour while he finishes up work on Muscle Car Chronicles and the third installment of his Pilot Talk album series.
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