By Alvin Blanco
Nicki Minaj gave viewers a glimpse into her private world with “My Time Now,” a one-hour documentary that followed Minaj on the road to the release of her debut album Pink Friday and aired for the first time on Sunday (November 28).
“ 'My Time Now’ helped justify all of Nicki’s antics and really helped to humanize the Barbie,” says Mike Yi, Assistant Music Editor of Vibe.com. “People who weren’t really sure of her artistry and the different characteristics can see that it’s 100% who she really is. She’s not just doing this to sell records.”
The documentary offered a behind the scenes look at Minaj, as she penned the lyrics to “Roman’s Revenge,” her lyrical stab at Lil' Kim along with Barbie's preparation for her MTV Video Music Awards performance. The cameras also captured Nicki's reunion with family in her home country of Trinidad, a private moment fans would not usually witness.
“We may not have seen what was really under her wigs, but we witnessed her vulnerability, a character trait many entertainers never want the public to see,” says Georgette Cline, a freelance journalist and Contributing Editor to TheBoomBox.com and Rap-Up.com. “From crying to ranting, she wholeheartedly let down her guard. I applaud her.”
Maintaining the Minaj image is no easy task and the Queens rapper can be highly demanding. In one scene in particular, Minaj described how emphatic men are called “bosses” while women displaying such chutzpah, like her, are deemed bitches.
“She might not be treading new ground by saying an assertive woman is a bitch, but her bitch vs. boss theory speaks a lot to hip-hop,” says Kathy Iandoli, Media Director of HipHopDX.com. “Nicki is right, a woman can't demand the best for herself and be on top of her game without being called a bitch. While Kim and Foxy empowered women by embracing the bitch title, Nicki is flipping it by not accepting that title.”
Wherever you stand on Minaj as an MC, “My Time Now” provided insight into how she plans to remain a fixture in the music industry.
“For the fans, skeptics, and those of us stuck somewhere in the middle, the documentary was a peek into the world and mindset of Onika Miraj and how she’s used her rap moniker as a catalyst to support her family,” says journalist Latifah Muhammad of AOL Music. “Yes, we all know that Nicki can spit, but it was great to see that she’s also a business-minded person who wants nothing more than to see those closest to her happy.”
And the business of Minaj is already off to a great start as Pink Friday is estimated to sell more than 400,000 units its first week in stores.
What did you think of Nicki Minaj's "My Time Now" documentary? Tweet us at @MTVRapFix or tell us in a comment below!