Jay-Z Says Rap Must 'Tackle Mature Subjects' To 'Grow'

By Alvin Blanco

At the end of Jay-Z’s appearance on "The Daily Show with Jon Stewart" on Wednesday (November 17) in support of his new book "Decoded," the host asked the rapper to hang an extra five minutes. The extended interview ran on the show's website and includes the pair discussing the Notorious B.I.G. and Richard Pryor, the entrepreneurial aspirations of rappers and longevity in the music business.

Stewart began by making a crack about the Rolling Stones’ Keith Richards age while asking Jay-Z if he saw himself rapping when he was 65. Jay-Z, in turn, joked about checking his knees already before he answered, "In order for rap to have that sort of longevity we have to stop viewing it as a young man’s sport and view it as a music on a whole; a serious art form.

"In order to do that we have to grow it," he continued. “We have to tackle mature subjects. You can’t talk about the same things in your 20s when you’re 30 years old. But that’s the white hot spot for rap, so everyone is still trying to get into that, you know, make the big club record."

Hov admitted personal stories worked for him.

“I found in my career you have more longevity if you get closer to the truth, closer to who you are,” said Jay-Z.

"It’s hard to imagine a contrived version of rap," Stewart said, before describing a scenario where senior citizens were waving their hands like they just didn’t care.

“Yeah, that would be tough,” admitted Jay-Z as Stewart closed the interview by telling Hov he was a fascinating person. Sounds like Jay-Z just won over another fan.

Did you watch Jay-Z on "The Daily Show with Jon Stewart"? What'd you think of the interview? Tweet us at @MTVRapFix or tell us in a comment below!