It You’re Going To See The Little Mermaid Tomorrow Night, Bring Your iPad

Disney’s The Little Mermaid will making a special, limited engagement return to theaters across the country tomorrow night. No doubt this is aimed at folks who saw the movie on the big screen as a child, back in 1989, and who have since had children of their own.

Kids today often have their faces buried in an iPad, and movies are a great way to have them look up for a tiny bit at least. Though Disney is actively encouraging families to bring said iOS devices to the theater.

Why? Because of the The Little Mermaid: Second Screen Live.

Basically, while the movie is playing, kinds (and parents) are supposed to fire up an app that allows them to “interact with the film.”:

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